How Superior Sales Samples Unlock Supply Chain Gains

Publication Date 
Monday, November 17, 2014
Source 
Supply Chain Management Review

By Greg Israel and Hala Jalwan, MIT SCM Class of 2014

The process for creating product sales samples can be something of an afterthought in the consumer packaged goods (CPG) industry. Yet improving this specialized supply chain can streamline new product introductions; a significant competitive advantage given the sheer number of product launches in the industry.

2014 SCM Alums Greg Israel and Hala Jalwan developed a method for using 3D printing technology to produce plastic injection molds quicker and at a lower cost. These molds can then generate a small number (up to 100) of high-quality sales samples much sooner than traditional steel or aluminum molds thus speeding up time to market.

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